Beauty

How Sisters & Lab launched two products and saved 15 hours of content production in one campaign.

5 Creators hired across two product campaigns
15 hours saved on sourcing, coordination, and follow-up
20% engagement rate on published creator content
Discovery, vetting, communication, delivery, and payment, all in one platform

Overview

2

Campaigns

- - - - ->

5 Creators

Hired across two campaigns through a single workflow

15h

Saved on creator sourcing, coordination, and follow-up

20%

Engagement rate on published content

Zero

Delayed or non-compliant deliveries

About Sisters & Lab

Small-batch skin and hair care rooted in Ayurvedic heritage

Sisters & Lab is a small-batch skin and hair care brand rooted in Ayurvedic heritage and studied formulation. Founded by Marmarin Virani and based in Dublin, CA, the brand makes ingredient-led products designed for everyday rituals, including their Face Mist and newly launched Ritual Hair Oil. Women-owned and DTC, Sisters & Lab is built on the belief that what goes on your skin should be as intentional as what goes in your body.

Industry: Beauty / Skincare and Hair Care
Platforms used: Instagram, TikTok
Use case: UGC for brand awareness and paid ads

Before Collabstr

A founder-led brand losing hours to sourcing and follow-up

For a founder-led brand without a dedicated marketing team, creator content is one of the most time-consuming parts of running the business. Finding the right creators, agreeing on deliverables, and following up to ensure content arrived on time pulled hours away from product and operations.

The challenge was not finding creators willing to work. It was finding creators who followed brief requirements, delivered on time, and produced content that reflected the quality of the product.

Before

Creator sourcing Manual, no structured vetting process
Brief compliance Inconsistent, required extensive follow-up
Content delivery Delayed, unreliable
Time spent Hours per creator on coordination

With Collabstr

Creator sourcing Filtered shortlist reviewed on-platform before hiring
Brief compliance Creators reviewed and selected based on portfolio fit
Content delivery On time, with a clear workflow and dispute resolution built in
Time spent 15 hours saved across the campaign

How Sisters & Lab uses Collabstr

Two product launches, one workflow, start to finish.

Collabstr gave Marmarin a single place to run every stage of the creator workflow across two product launches. No chasing creators, or wondering if content would arrive. No starting from scratch each time.

Sisters & Lab posted two campaigns: one for their Face Mist and one for the launch of their Ritual Hair Oil. Using Collabstr's filters, Marmarin shortlisted creators by niche and content style, and reviewed sample work and portfolios before making any hiring decisions. The ability to see a creator's past work before committing meant every hire was informed, not a gamble.

Once Creators were selected, the full collaboration ran through the platform. Deliverables were clear from the start. Communication was centralized. Automated reminders kept content on track, and the built-in dispute resolution process gave a small team without dedicated support peace of mind that there's a way to handle issues without losing time or momentum, if needed.

The result was five pieces of UGC and Instagram Reels produced across two product lines, ready to deploy on organic social and in paid ads without additional production costs or coordination overhead.

"I like the creators, their quality of work, the workflow, and that if there are any issues there is a way to mitigate that efficiently."

MV

Marmarin Virani, Founder, Sisters & Lab

Results

Operational

5 Creators, 2 campaigns Hired through a single workflow
15 hours saved On creator sourcing, coordination, and follow-up
Zero missed deliveries Brief compliance and on-time delivery across all five Creators
Dispute resolution on-platform Reducing risk for a small team with no dedicated support

Content and reach

5 pieces of content UGC and Instagram Reels produced across two product lines
10,000 impressions Generated on published creator content
20% engagement rate On published content
Organic and paid Content deployed across organic social channels and repurposed for paid ads

"Collabstr helped us by making getting creator made content seamless and easy."

Marmarin Virani, Founder, Sisters & Lab

What comes next

With two successful campaigns behind her and a library of brand-aligned content now in use across organic and paid channels, Marmarin has a repeatable process for launching new products. Each campaign builds on the last: a growing roster of vetted Creators who already know the brand, and content that performs better with every iteration.

Start Your Campaign